Søft Collective

Campaign: 8 Years Anniversary
Client: Ultravivid
Year: 2024

At a quiet gas station, a couple pauses under the neon glow. From the car radio, a voice speaks — not just an ad, but a manifesto. The Ultravivid philosophy echoes through the static, reminding them that tonight marks eight years of movement, music, and emotion. They dance, suspended in their own world, as the words “They’re not like us” close the film — a celebration of freedom, connection, and the beauty of feeling different.

Event Identity

For the 8th anniversary event, our studio developed a key visual that reinterprets the Ultravivid identity through a raw and rebellious lens. The bold red background and distorted typography evoke the energy and attitude that have defined the brand since 2017. A minimal yet powerful composition celebrating eight years of movement, emotion, and underground culture.

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