Ultravivid Fritu Campaign – Søft Collective

Campaign: Fritu DjSet
Client: Ultravivid
Year: 2025

In a dimly lit tuning garage, reality meets digital illusion. Two figures step into a world of engines, holograms, and underground energy — where every light flicker feels alive. As mechanics exchange words and neon projections reveal the night’s secret, ULTRAVIVID emerges: a countdown to adrenaline, rebellion, and motion. A cinematic blend of street aesthetics and digital futurism — the heartbeat of the next club era.

Event Identity:

For the launch of the Ultravivid season, our studio developed the key visual for Studios Club featuring guest artist Fritu. The poster combines a bold black-and-red contrast with condensed typography to convey a raw, underground attitude aligned with the club’s identity. The visual direction merges street-inspired aesthetics with a clean, cinematic layout — defining the look and tone of the 2024–25 campaign.